
Usually our videos don't have much of a story. But then this was no 'usual' video! Get yourself comfortable and read up about the making of the
'pink hoodies' mini-movie...I guess it all started a few weeks before when I was thinking about how we do our promotion. We're very good at making slick corporate videos but it made me wonder whether people actually 'want' to see them. What we needed is one of those videos that people want to see, laugh and pass it on to their mates. But what could we use as a subject for this video?
Around the same time, it was announced that we were looking at ordering a new shade of hoodie - a rather too vibrant 'hot pink' colour - and it split the office about its merits (mainly between the ladies - who loved the idea - and the guys - less so!) It got me thinking that selling the pink hoodies to the ladies should be simple but how could we make them appeal to everyone? Perhaps we can make a video that amuses and promotes?

So, next we needed an idea. I was sitting at home one night and saw the 80's classic, Ghostbusters and I had this image of a pink hoodie closing in on an unwilling man, like the Slimer ghost speeding towards Bill Murray's Dr Venkman. I mentioned this to a couple of colleagues who encouraged me to develop it and the new batch of hoodies arrived just a few days before Chris came in for work experience and we were off.

Chris and I sat down on the Monday/Tuesday and we threw some ideas around, looking to see what might work. At one point, the hoodie 'monster' had a name ("Robin Hoodie") but we abandoned this so that we didn't have to do any backstory. We soon had a definite 'story' with the highlights written out on a sheet of paper - a beginning, middle and end - and that was pretty much as it ended up. We cut out some more complicated elements - like making up some special effects "gunge" (in truth, the "ingredients" arrived too late to make it up!) and covering my editing room with pink post-it notes, as well as scattering pink 'props' around the office - and for some of the parts of the script we improvised to save time too but if you read our original notes, you'd be able to see most of it in the final video...

There was one particular part of the script I wasn't looking forward to. I had to wear some hot pink nail varnish. Not only that but first, I had to get hold of some hot pink nail varnish! I sent a carefully worded email to a few selected ladies in the office that I thought could help me (to minimise the embarrassment factor). Sarah replied within seconds and then I explained exactly what I needed. Almost as an after-thought, I asked her to bring in some remover too. She seemed taken aback...
"Oh, YOU'RE going to wear it! I thought maybe you wanted us to wear it. In that case, I've got a great matching lipstick too if you want it...!" I declined. Later, I got a blank email with the following title:
"I'm happy to paint nails for you if you want". It's not a message I EVER expected to receive at work!

Wednesday was the day for filming. We knew that lots of the team - including many of the regional folks - would be in and we set about making sure we made the most of the day. At morning prayer time, I announced that we would be filming and would be grateful for all and any cooperation and would try to limit the disruption. It was particularly challenging because the new Regional Support Workers were all in for their inductions and it must have been a strange introduction to life at Urban Saints! Overall, it was a great fun day with lots of people forgoing their dignity to get involved! It was also one of the hottest days of the year so far - well beyond 30 degrees - so it was especially amazing that people agreed to wear hot hoodies for their starring roles!

I imagine that everyone who took part would have their own story about the day but the things that stuck in the mind for me were the following. Firstly, there was another guy on work experience called Ian who had been in the office to shadow our Business Manager but he ended up having a fairly crucial role in the whole thing! Then there was Fiona's star turn as the first victim - so convincing was her performance that one of the book shop staff came out thinking someone was really in trouble! We really struggled to get the shots in the front doorway filmed too as there were lots of meetings on and a lot of people coming and going (and getting in shot!) Then there was Sarah's own role. I was meant to run through a doorway and as I went to run downstairs (to safety!), she was coming up the stairs, forcing me upwards instead. And it worked. But, when we filmed it we only had 5 minutes to get it right and when we did it we told her to go too early and so I was proper running to make sure I got to the doorway ahead of her, half expecting to crash into her as I did! In the end, it came out perfectly, with Sarah appearing out of the bright sunlight...

The last full set of shots we did were up on the roof - my own particular "untimely end" and my date with the nail varnish! One of the reasons why we had chosen to wait until the end of the day, was so that I didn't have to be seen wearing the pink nails by too many other people (oh, the irony!). But this meant that my "nail-technician" had long gone home. So, after doing a practice runthrough on the flat roof of the office, I sat in the shade of the doorway, applying my own pink nail varnish! In terms of precision (especially with my left hand), I might as well have been wearing boxing gloves to do it! We filmed a few longer shots while I waited to dry and I kept having to encourage Chris and Patrick (my tiring, but still willing, crew) away from the edge of the roof. The last thing I wanted was a neighbour or passer-by to report two suspicious men on the roof of the building and have the police burst in to find a man painting his nails pink...

By now things were getting really hot. I was the only person who had to wear their hoodie outside of the office and the air-con and despite being nearly 5pm, it was still around 30 degrees. By the time we got to my final moments, I was sweating buckets. In the very last shot, I was lying face-down on the roof and the stone was so hot that I couldn't actually stay on it more than a few seconds at a time. So we did a few takes and then bolted for the shade. And the bottle of nail varnish remover...!
So, that's the tale. The story of how a vague idea became something pretty spectacular. I hope it was a great experience for Chris. I know it was the best work experience week I've ever done. I guess the only problem now is coming up with an idea to top it for next time!